A promotional video is the hand that guides new clients to your brand or product. It aims to make the customer feel like they need the product, because it will make their life easier, without the sales aspect being too obvious. Its purpose is to promote and educate consumers on a specific marketing action or initiative taking place, a sale, or an event. Promos are built approximately the same way as a teaser, the goal remains the same, to grab the audience’s attention and make them want to learn more. These essential marketing and sales tools are here to generate interest and mark the public’s mind.

Promotional videos create envy between the consumer and the products or event that is being promoted, just enough to leave them yearning for more.

DIRECTOR / MAX RENAULT