WHAT IS IT? 

The technique of voice over is used to record dialogue for use in films, television shows, documentaries, announcements, or commercials post-production. As a form of guided narration or added context for the visuals, voice over narration is used by production. In addition to creating trust in the audience, a well-chosen over enhances the Call to Action and makes them more active. Depending on the context, an energetic voice might be good for promoting products, whereas a calmer voice might be better for explainer videos. As a result, a given voice can be used to convey a variety of emotions depending on the content. It is imperative that action movies are voiced with deep voices and a serious tone in order to create excitement over the film and attract a specific audience that wants to see a serious action film. A kid’s show with a similar voice would transform into a comical and satirical video and would attract a different type of audience using the offset between voice and message. Due to their effectiveness in conveying emotions, voice overs have grown considerably in popularity.  

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