In its definition a logo is the merger of text and visual imagery that detains two important roles. It lets people know the company's name and creates a visual symbol that represents your company. Some logos have a powerful symbolic association associated with the memory of people. Having a professional and well-designed logo strengthens trust. Prospects are more inclined to do business with you if you have a well-crafted logo. If your logo appears to have been designed in Microsoft Word, people will wonder how well you are able to deliver your core commercial products and services. The design of the logo consists of creating the perfect visual brand for an enterprise. Depending on the type, a logo typically consists of a symbol or brand and logotype, as well as a slogan. It is composed of typography, imagery, color, context and static or dynamic elements that allow you to differentiate yourself from your competitors.